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    Industry Report

    State of Tech Hiring 2025:
    UK Market Analysis & Salary Data

    AM

    Alex Morgan

    AI Careers Editor

    Dec 12, 2025
    14 min read

    2025 was a year of significant realignment in UK tech hiring. AI roles surged while some traditional engineering positions plateaued. Here's what the data shows — and what it means for your career in 2026.

    The Big Picture

    UK tech job postings grew by 12% year-on-year in 2025, but that headline number masks a significant polarisation. AI and ML roles grew by over 60%, while traditional web development roles saw single-digit growth or slight decline. Companies are actively restructuring their engineering teams around AI capabilities.

    The most important trend: companies are no longer treating AI as a separate department. AI is being embedded into every engineering team, which means every software engineer now needs at least baseline AI literacy.

    The Roles That Grew Fastest in 2025

    1. AI Application Engineer — up 85% YoY. Building products on top of LLM APIs.
    2. MLOps Engineer — up 72%. Productionising and monitoring ML systems at scale.
    3. Prompt Engineer / AI Product Specialist — up 65%. A new category entirely.
    4. AI Safety Researcher — up 55%. Growing as regulation looms.
    5. Data Engineer — up 35%. AI needs clean data pipelines more than ever.

    UK AI Salary Benchmarks 2025

    Based on analysis of hundreds of live UK job postings and recruiter data:

    RoleLondonUK (ex-London)YoY Growth
    Junior AI/ML Engineer£35k–£50k£28k–£42k+18%
    Senior AI Engineer£90k–£130k£75k–£110k+22%
    ML Engineer (Mid)£65k–£90k£55k–£78k+15%
    Data Scientist£55k–£80k£45k–£68k+8%
    Frontend Engineer£55k–£85k£45k–£70k+5%
    Backend Engineer£60k–£90k£50k–£75k+7%
    DevOps/SRE£65k–£95k£55k–£80k+12%
    Product Manager (Tech)£70k–£110k£60k–£95k+10%

    Key Themes in 2025 Hiring

    LLMs changed what "AI engineer" means

    Two years ago, an AI engineer typically had a statistics or ML research background. Today, many companies are hiring software engineers with LLM API experience. The barrier to entry dropped significantly, but so did the clarity of what the role involves. Read job descriptions carefully.

    Remote work consolidated

    After post-pandemic fluctuations, most UK tech companies settled into stable hybrid policies of 2-3 days in-office. Fully remote roles exist but are now more competitive, concentrated in startups and US-headquartered companies hiring UK talent.

    Hiring slowed for mid-level generalsts

    Companies increasingly want either juniors (cheap, trainable) or seniors (autonomous, high-impact). Mid-level generalist engineers faced a tougher market in 2025. The lesson: specialise.

    See what's live right now

    Browse current UK tech roles across AI, engineering, product, and more.

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    About the Author

    AM

    Alex Morgan

    AI Careers Editor @ ObiTech

    Alex covers the AI job market and helps graduates navigate their first steps into AI careers in the UK.